The final product is the redesign of the Cooper Tires website. Conversational User Interface (CUI) was implemented in the new design of the website. CUI will improve the engagement with the customers, ease the buying experience and increase the purchase intention
During the concepting phase, the guidelines for conversational user interfaces were created. These guidelines were used to create the CUI for Cooper Tires. The desk research on CUI and purchase intention was the basis of creating these guidelines. The assets of the guidelines include a “Conversational User interface Design Model” and a "Conversational Solution Canvas".
Customer journey map was created for this project to visualise the process of the target audience experience the conversation solution.
The wireframes were made to have a clear explanation of how the CUI works for the client.
First of all, the bot will initiate the conversation with a welcome message as the on-boarding component. In the message it will introduce himself and let the user know that it can help with searching for tires. As well as text, the bot will display buttons to provoke users to interact with it
Bot will ask for a tire size or a car model in order to find the right tires.
Cooper Bot will provide extra information if needed in cases where the user might have a lack of knowledge about certain topic. The information will be displayed in the pop-up page.
Users can fill in the details using the visual input fields.
When the bot will have enough information to offer a set of fitting tires the screen will split in two: the chatbot box and a web-view with offered tires. Cooper Bot will continue asking questions to narrow down the search.
When the user will view a certain tire the bot will send promotional materials (images, videos) and the product. Some questions will be suggested to the customer to ask the bot.